Sentiment#

Understand how AI systems summarize the tone and reputation signals around your brand. Use this to catch emerging concerns early and validate messaging changes.

What you can interact with#

• Provider selection: compare tone differences by AI platform.
• Brand scope: monitor sentiment per brand where messaging differs.
• Time range: check whether sentiment shifts are persistent or short-lived.

What the data represents#

• Summary tone: the general “feel” of how your brand is described.
• Drivers: common topics that appear to push sentiment up or down.
• Notable concerns: repeated negatives to address in your messaging and documentation.

How we get this data#

We analyze brand-related summaries on supported AI platforms and extract recurring themes and the overall tone those summaries communicate.

Best practices#

• Look for repeated themes, not isolated phrasing.
• Pair sentiment changes with Brand Audit to locate where impressions may be coming from.