Rankings#

Compare your brand’s visibility against a competitive set. Use rankings to understand relative position and identify who is gaining share of voice.

What you can interact with#

• Provider selection: compare ranking differences by AI platform.
• Brand scope: rank a specific brand vs your company as a whole.
• Competitor set: review which competitors are included in the comparison.

What the data represents#

• Your rank: your position relative to the competitor set for the selected settings.
• Competitor scores: a snapshot of how competitors are represented in AI outputs.
• Justifications/differentiators: plain-language explanations of why a competitor may be ahead (use this to plan actions).

How we get this data#

We analyze the competitive landscape as it appears in AI-generated answers and summarize relative positioning for your chosen market/region and language.

How to use it#

1. Pick one market/region and language and keep it consistent for trending.
2. Identify the 1–2 competitors that are consistently above you.
3. Use Brand Audit and Content Gaps to close the “why” behind the ranking gap.