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Content Gaps
Identify topics that your audience is likely to ask about, but where your brand’s public information is incomplete, unclear, or missing.
What you can interact with
- Brand scope: find gaps per product/brand when audiences differ.
- Deduped/aggregated view: reduce repeated items into a more actionable list.
- Prioritization: sort or review based on impact and urgency.
What the data represents
- Gap topics: questions users are likely to ask where your public content is weak or missing.
- Suggested pages: the type of content that would likely address the gap (FAQ, landing page, docs).
- Priority signals: guidance for sequencing work; your team still chooses final priorities.
How we get this data
We look at how your category and brand are described publicly and identify recurring questions that are not clearly answered by your existing content.
How to use it
- Pick 5 gaps that match your pipeline and customer priorities.
- Create or update content that answers each gap in simple, direct terms.
- Re-check visibility and sentiment over time to validate impact.