Notifications

Notifications route important events to the right place—Teams, Slack, email, CRM, and many additional destinations—so your team can respond quickly.

What you can do

Choose destinations: connect one or more places where alerts should go.
Select notification types: decide which events are sent (start narrow to reduce noise).
Test delivery: send a test message to confirm configuration.
Review delivery history: see whether messages have been sent successfully (where available).

Platforms supported for notifications

Microsoft Teams
Slack
Email (when configured for your workspace)
Salesforce and HubSpot (CRM routing)
200+ additional destinations via Apprise (common options include Discord, Telegram, and many others)

Apprise notifications (200+ services)

Apprise is a notification hub that supports a large catalog of services. In Brand Armor AI, you can add one or more Apprise destinations and send notifications to them without building custom integrations.

How to set up Apprise destinations (admin)

Choose the platform you want (for example, Discord or Telegram).
Get the platform’s Apprise URL format from Apprise documentation (your admin can help if needed).
In Brand Armor AI, open Notifications and add a new destination.
Run a test to confirm it works.
Enable it and choose what types of notifications it should receive.

How we send notifications

When an event occurs, we format a message with the relevant details and deliver it to your enabled destinations. Workspace credentials and destination details are stored securely.

Rate limits

To prevent accidental spam and keep delivery reliable, some notification methods may have hourly/daily limits based on your plan. If you reach a limit, wait and try again later or narrow the set of events being sent.

Best practices

Start with one destination and only high-priority notification types.
Send weekly summaries to a separate channel from real-time alerts.
Review delivery history occasionally to catch expired tokens or renamed channels.