Brand Audit#

See the kinds of sources that appear to influence how AI systems describe your brand. Use this to fix gaps (missing official sources) and strengthen high-quality references.

What you can interact with#

• Provider selection: compare sources across AI platforms.
• Brand scope: view sources for one brand vs your overall company.
• Source categories: review official vs reference vs media sources separately.

What the data represents#

• Official sources: pages you control (your website, docs, primary profiles).
• Reference sources: third-party pages that explain your product and category.
• Media / reviews / forums: discussions and coverage that shape perception.
• Why / confidence: a short explanation for why a source matters, and a rough confidence indicator (use as guidance, not as a guarantee).

How we get this data#

We look at how AI platforms describe your brand and the kinds of public sources associated with those descriptions. We then group sources into practical categories to help you decide what to improve first.

How to use it (step-by-step)#

1. Start with Official sources and confirm your most important pages are accurate and easy to understand.
2. Check Reference sources for missing “explainer” content (what you do, who it’s for, comparisons).
3. Review Media/Reviews for recurring misconceptions you can address on your site.
4. Turn findings into a short action list: pages to create/update, claims to clarify, FAQs to add.

Best practices#

• Keep your “About”, “Pricing”, and “Docs/FAQ” pages current—these are common foundations for summaries.
• Use consistent naming (company/brand/product) across your site and profiles.