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Brands & Scoping
If your company has multiple products, regions, or sub-brands, you can organize work by brand. Brand-scoped views help you filter results so you can focus on the right name, domains, and keywords.
What you can interact with
- Brand selection: switch which brand you’re viewing in dashboards and reports.
- Brand definition (admin): configure brand name, domains, and keywords that represent that brand.
- Brand-specific workflows: run analysis and reports for one brand without mixing results.
What the data represents
- Brand-scoped results: dashboards reflect the selected brand’s context, not your entire company.
- Company-wide results: useful when you want an executive-level view across everything you do.
- Domains and keywords: help align analysis to the brand’s real public footprint and language.
How we use brand scope
Brand scope helps keep results relevant. When you select a brand, we prioritize analysis and summaries that match that brand’s identity (for example, the pages, terms, and positioning associated with that brand).
Recommended setup
- Create 1 brand per product line or major region.
- For each brand, add the domains and keywords that represent that brand in the real world.
- Review results per brand first, then compare across brands for executive reporting.
Avoid accidental mixing
If you reuse the same keywords across multiple brands, you may see overlapping results. Prefer distinct brand definitions whenever possible.
Common mistakes
- Creating too many brands too early (start simple, then split when needed).
- Using vague or generic keywords that match multiple brands or competitors.
- Comparing dashboards across brands without aligning market/region and language settings.