Glossary
Brand
A scoped view of monitoring and analysis for a product, region, or sub-brand.
Workspace
Your company’s account container. It holds your brands, integrations, settings (language/market), and results.
Provider
An AI platform that produces answers about your brand (for example, different LLM products). Providers can vary in how they describe the same company.
Visibility
A high-level measure of how your brand appears in AI-generated answers over time.
Hallucination
A potentially inaccurate, outdated, or misleading claim about your brand in AI-generated output.
Brand Audit
A view of the kinds of sources that appear to shape how AI systems describe your brand. It helps you decide what to update or publish.
Compliance Monitoring
A workflow for reviewing brand-related statements against your organization’s requirements. It supports operational review, not legal advice.
Market/Region
A setting that keeps results comparable for the geography you care about. Use a consistent market/region for trending.
Language
The language context used for dashboards and analysis. Changing language can change results, so keep it consistent when comparing over time.
Trend
A pattern over time (up/down/stable). Trends are typically more useful than single data points.
Alert
A notification-worthy event (for example, a risk signal or a summary). Alerts can be routed to Slack, Teams, CRM, and other destinations.
Integration
A secure connection to an external platform (Slack, Teams, CRM, etc.) used to deliver alerts and summaries where your team works.
Webhook
A URL provided by another system that can receive messages automatically. Webhooks are commonly used to post notifications into chat tools or trigger workflows.
Daily limit
A cap on certain actions within a day. Limits help prevent accidental overuse and keep performance predictable.