Cookie Policy
Understand how we use cookies and tracking technologies.
Last updated: January 15, 2026
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This Cookie Policy explains how Brand Armor AI ("we," "us," or "our") uses cookies and similar technologies when you visit our website at https://www.brandarmor.ai or use any related services that link to this policy (collectively, the "Services").
This policy should be read together with our Privacy Policy, which explains how we collect and use personal information more broadly.
WHAT ARE COOKIES?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to enable websites to function efficiently, enhance user experience, and provide reporting information.
Cookies set by the website owner (in this case, Brand Armor AI) are referred to as "first-party cookies." Cookies placed by other parties are known as "third-party cookies." Third-party cookies enable features or functionality provided by external services, such as analytics or payment processing.
WHY DO WE USE COOKIES?
We use cookies and similar tracking technologies for several purposes, including:
- Ensuring the proper operation and security of our Services;
- Remembering user preferences and settings;
- Analyzing usage patterns to improve performance and functionality;
- Supporting authentication and account management;
- Facilitating payments and fraud prevention.
Some cookies are strictly necessary for the Services to function and cannot be disabled.
TYPES OF COOKIES WE USE
Essential Cookies
These cookies are required for the core functionality of the Services, such as account login, security, navigation, and user preferences. Without these cookies, the Services cannot operate properly.
Essential cookies include:
- Session management: Authentication tokens and session identifiers for secure access to your account
- Language preference: Storing your selected language to provide the interface in your preferred language
- Brand selection: Remembering your selected brand for multi-brand dashboard functionality
- Security preferences: CSRF tokens and other security measures to protect your account
Performance and Analytics Cookies
These cookies help us understand how visitors interact with the Services by collecting information such as page visits, traffic sources, and usage patterns. The information collected is aggregated and used solely to improve our Services.
Google Analytics cookies we use:
- _ga: Used to distinguish unique users. Expires after 2 years.
- _gid: Used to distinguish unique users. Expires after 24 hours.
- _ga_*: Used to persist session state. Expires after 2 years.
We use Google Analytics 4 with IP anonymization enabled to protect your privacy. These cookies are only set with your consent.
Third-Party Cookies
We use trusted third-party services for payment processing. These services may set cookies on your device to enable secure transactions and fraud prevention.
Important: Payment features (subscription checkout, billing portal) require third-party cookies to be enabled. If you disable third-party cookies, you will not be able to process payments through our platform.
THIRD-PARTY SERVICES
Some cookies used on our Services are set by third-party providers. For example:
- Google Analytics: We use Google Analytics 4 (GA4) to measure and analyze usage of our Services. Google Analytics uses first-party cookies to collect anonymized data about page visits, traffic sources, and user interactions. This helps us improve performance and reliability. Google's privacy practices can be reviewed at https://policies.google.com/privacy.
- Stripe: Used for secure payment processing and fraud prevention. Stripe may set cookies to detect fraudulent activity and ensure secure transactions. Stripe's privacy practices can be reviewed at https://stripe.com/privacy.
We do not control third-party cookies, and their use is governed by the privacy policies of the respective providers.
HOW CAN YOU CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through your browser settings.
Most web browsers allow you to:
- View which cookies are stored on your device;
- Delete existing cookies;
- Block all or specific categories of cookies;
- Receive notifications before cookies are placed.
Please note that disabling certain cookies may affect the availability or functionality of the Services.
For more information on managing cookies, you may visit https://www.allaboutcookies.org.
DO WE USE OTHER TRACKING TECHNOLOGIES?
In addition to cookies, we may use similar technologies such as web beacons or pixels. These technologies help us understand usage patterns and improve service performance. They operate in a manner similar to cookies and are subject to the same controls.
CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. Any updates will be indicated by a revised "Last updated" date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we use cookies.
HOW CAN YOU CONTACT US?
If you have any questions about this Cookie Policy or our use of cookies, you may contact us at:
Email: admin@brandarmor.ai
