Prompt Library
20 Brand Strategy Prompt Pages for ChatGPT, Gemini, and Claude
This library is built for marketing and growth teams that want measurable AI visibility impact, not generic output. Each page includes practical prompts, diagnostics, and execution guidance.
Unaided Brand Recall
Unaided brand recall is the most honest measure of brand strength: does your name come up when no one is prompted to think about you? In an AI-mediated world, this...
Semantic Brand Fingerprint
Your semantic brand fingerprint is the web of associations, emotions, and concepts that AI — and by extension, the internet — connects to your brand name. It's...
Category Narrative Audit
Every category has a dominant narrative — a shared story about the problem, the villain, the hero, and the transformation that the best solution delivers. Whoever...
Positioning Stress Test
Most positioning statements are written in conference rooms, refined in Google Docs, and approved by committees. They sound good. They test well internally. Then...
Brand Moat Diagnosis
A brand moat is the accumulation of strategic advantages that make your brand harder to displace over time — not because your product is better today, but because...
AI Recommendation Audit
When a buyer asks an AI assistant for a recommendation, they are no longer running a Google search — they are asking for a judgment. The AI synthesizes everything...
Competitor Preference Analysis
Losing to a competitor isn't just a product problem — it's a brand and perception problem. At the moment of decision, something in the buyer's mind tips toward the...
Positioning for AI Retrieval
Positioning has always been written for humans — for the homepage visitor, the prospect on a sales call, the buyer reading a proposal. But increasingly, a layer...
Content Gap for AI Mentions
AI systems recommend brands based on signals accumulated from everything published about them. If the right signals don't exist, the recommendation doesn't happen —...
Share of Voice in AI Answers
Share of voice has always been a brand health metric — but it was measured in advertising impressions and media mentions. In an AI-mediated world, the most...
Trust Signal Blind Spots
Trust is the invisible infrastructure of every brand. Without it, positioning claims go unbelieved, recommendations go unconverted, and word-of-mouth stalls. Most...
Authority vs. Credibility Gap
Authority and credibility are often used interchangeably, but they require fundamentally different investments. Authority is about expertise — being seen as a...
Proof Point Weakness Audit
In a world where every brand makes strong claims, proof is what separates the brands that get recommended from the brands that get evaluated and passed over. Most...
Differentiation Stress Test
Most brands believe they're differentiated. Most aren't. Real differentiation survives adversarial examination — it holds up when a skeptic tries to substitute a...
Competitive Absorption Test
The competitive absorption test asks a simple, brutal question: if [BRAND] disappeared tomorrow, which competitor would absorb its customers — and how easily? If...
White Space Opportunity Map
White space is the positioning territory in your category that is strategically valuable but currently unclaimed. Most brands focus on out-competing for occupied...
Messaging Clarity Score
Messaging clarity is not about simplicity — it's about signal accuracy. Clear messaging communicates exactly what the brand does, who it's for, and why it's worth...
Narrative Ownership Audit
Narrative ownership is the deepest form of brand leadership. It means your brand has staked out a specific, defensible story about the problem, the solution, and...
ICP Resonance Check
A brand can have strong overall awareness while completely missing its ideal customer profile — speaking to the market at large rather than to the specific person...
18-Month Brand Trajectory
The 18-month brand trajectory is the most strategic prompt in this library. It asks not what your brand is today, but whether it's becoming stronger, weaker, or...