In [CATEGORY], who is writing the dominant narrative? Who is telling the most compelling, widely-accepted story about the problem and solution in this space?

Where does [BRAND] sit in relation to that story — is it a contributor, a follower, or is it telling a different story that nobody has connected to yet?

Map the narrative hierarchy of [CATEGORY] across five levels:

Level 1 — Narrative leader: The brand whose story the entire category orbits around. Who is it, and what story are they telling?

Level 2 — Narrative amplifiers: Brands that reinforce the dominant story and benefit from its credibility without being its originator. Who are they?

Level 3 — Narrative differentiators: Brands telling a distinct but respected sub-narrative within the broader category story. Who are they?

Level 4 — Narrative followers: Brands repeating the dominant story in their own words without adding anything new. Who are they?

Level 5 — Narrative absent: Brands with no discernible story — no consistent narrative thread across their communications. Who are they?

Place [BRAND] in this hierarchy and justify the placement. What would it take to move one level up?

A brand with narrative ownership has a clear, specific, public point of view — a named belief about [CATEGORY] that it consistently defends.

Audit [BRAND]'s point of view:

1. Does [BRAND] have a specific, named belief about [CATEGORY] that it publicly defends? If yes, describe it. If no, that's the most important gap.

2. Is [BRAND]'s point of view contrarian enough to be distinctive — does it challenge the mainstream view, predict a future others aren't seeing, or reframe a problem others are addressing incorrectly?

3. Is [BRAND]'s point of view consistent — does the same core belief show up in its content, its product decisions, its community presence, and its public communications? Or does it shift with the news cycle?

4. Does [BRAND]'s point of view lead buyers to a conclusion that favors [BRAND] — or does it articulate a valuable belief that's disconnected from [BRAND]'s positioning?

The brands with the strongest narrative ownership have coined, popularized, or consistently championed a specific term, framework, or concept that others now use.

Audit [BRAND]'s concept ownership:

1. Has [BRAND] coined or popularized any term, framework, or category label that is now used by others in [CATEGORY] or by [TARGET AUDIENCE] in their own work?

2. Does [BRAND] have a named methodology, process, or approach that buyers adopt as their mental model for thinking about [USE CASE]?

3. Are there any ideas associated with [BRAND] that competitors have borrowed — without attribution — because the concept has become valuable enough to co-opt?

4. If [BRAND] hasn't yet achieved concept ownership: what is the concept it is closest to owning — and what would it take to formalize, name, and publish it in a way that establishes [BRAND] as its originator?

Brands with narrative leadership have conversation gravity — when something important happens in [CATEGORY], they get cited, quoted, and referenced.

Test [BRAND]'s conversation gravity:

1. When a major trend, technology shift, or market event occurs in [CATEGORY], is [BRAND]'s voice sought out by press, analysts, or community members? Or does it comment after others have already defined the narrative?

2. Is [BRAND]'s content shared, cited, or built upon by others — practitioners, journalists, analysts, competitors — or does it circulate primarily within [BRAND]'s own audience?

3. When [TARGET AUDIENCE] discusses [USE CASE] in community forums, Slack groups, or social platforms, is [BRAND]'s name or framing referenced as a point of authority — or is it absent from peer-to-peer conversations?

4. Which brand in [CATEGORY] has the highest conversation gravity right now — and what specifically has it built that earns that gravity?

[BRAND] wants to move toward narrative leadership. Identify the specific narrative staking opportunities available:

Option 1 — The uncomfortable truth: What does [BRAND] believe about [CATEGORY] that most players won't say publicly? This is a contrarian position that, if [BRAND] is willing to defend it, would create immediate narrative differentiation.

Option 2 — The prediction: What does [BRAND] believe [CATEGORY] will look like in 3 years that the current market narrative isn't accounting for? Brands that articulate the future first often become the reference point for that future.

Option 3 — The reframe: How could [BRAND] rename or redefine the core problem that [CATEGORY] addresses in a way that makes [BRAND]'s approach obviously correct — without disparaging competitors directly?

Option 4 — The new category: Is there a sub-category or adjacent category that [BRAND] could define and name — creating a new space where it is automatically the leader?

For each option: rate [BRAND]'s credibility to own it and the competitive value of claiming it.

[BRAND]'s narrative audit reveals:

Current narrative position: [PASTE FROM PROMPT 2]
Point of view gap: [PASTE FROM PROMPT 3]
Best staking opportunity: [PASTE FROM PROMPT 6]

Build an 18-month narrative leadership roadmap:

Quarter 1 — Staking: What is the first public act of narrative staking — the specific piece of content, statement, or event where [BRAND] plants its flag on a named point of view?

Quarter 2–3 — Repetition and depth: Narrative ownership requires consistent repetition. What content architecture ensures [BRAND]'s point of view is expressed across every touchpoint — not just in one campaign, but in product language, community, press, and leadership communications?

Quarter 4–6 — Authority multiplication: What distribution and amplification investments — media relationships, analyst briefings, community leadership, research publication — would extend [BRAND]'s narrative reach beyond its owned audience?

At 18 months: what does narrative leadership look like concretely? Describe what you'd see in AI recommendations, analyst reports, and peer conversations that would confirm [BRAND] has achieved the narrative position it's targeting.