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Free Headline Analyzer

Analyze headline quality with rule-based scoring for length, readability, structure, and engagement cues.

Copy-paste outputs

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Tool 01

Headline Analyzer

Score headlines with deterministic rules for clarity, length, and engagement.

Headline Analyzer

Score headlines using deterministic clarity and engagement heuristics.

Headline

Headline score

Overall score

60/100 — Good

{
  "headline": "How to Boost AI Search Visibility in 30 Days",
  "score": 60,
  "grade": "Good",
  "metrics": {
    "charCount": 44,
    "wordCount": 9,
    "containsNumber": true,
    "questionStyle": false,
    "powerWordHits": [],
    "emotionalHits": [
      "boost"
    ]
  },
  "recommendations": [
    "Aim for 45-65 characters for better SERP visibility.",
    "Use one power word to improve urgency or value framing."
  ]
}

How it works

Headline Analyzer: methodology and worked example

How this tool computes its result

Scores headlines using six deterministic heuristics: character count (30 points for 45-65 chars, 20 for 35-75), word count (20 points for 6-12 words, 10 otherwise), presence of a number (15 points), question-mark suffix (10 points), power-word hits like "best," "proven," "ultimate" (5 points per match, capped at 15), and emotional-word hits like "win," "boost," "grow" (5 points per match, capped at 10). Score is capped at 100. Grade is "Strong" (>=80), "Good" (>=60), else "Needs improvement." Recommendations fire when actual metrics fall outside ideal ranges or key elements are missing.

Worked example

Analyzing "How to Boost AI Search Visibility in 30 Days" (45 chars, 8 words, contains number "30", ends with period not "?", contains power word "Boost"): char count 45-65 (30 pts), word count 6-12 (20 pts), contains number (15 pts), no question mark (0 pts), power word "Boost" (5 pts), emotional word "Boost" also hits emotional list (5 pts capped). Total = 30 + 20 + 15 + 5 + 5 = 75, grade "Good". The tool would recommend adding a question mark to push toward 85+.

When not to use this tool

This scoring system is tuned for standard search-result titles and email subject lines; it does not adapt to display-title formats (social media cards, ads, featured snippets), and it treats all power/emotional words equally regardless of context or relevance to your actual product.

Common mistakes

- Mistaking the "Strong/Good/Needs improvement" labels as marketing jargon - they directly map to score bands and are intended as literal quality signals for SERP titles and subject lines.
- Adding multiple numbers thinking it will boost the score linearly - the tool flags presence of "a number" (15 points) only once; "2 Ways to Generate 10 Ideas in 5 Days" still scores only +15 for numbers, not +45.
- Writing a perfect 8-word, 55-character headline with one number and one power word and still seeing "Good" instead of "Strong" - "Good" is the 60-79 band; hitting Strong (>=80) requires a second power word or emotional word to cross the 80-point threshold.

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